July 4th has been celebrated since the signing of the Declaration of Independence in 1776, however each year it sneaks up on businesses and they don’t take advantage of the holiday to promote themselves. Here are a few ideas for you to use in your own business to get the most out of the July 4th Holiday.
Colour Campaign: Red, White and Blue
July 4th is a great opportunity to showcase your product range, take your products and present them in collections of red, white and blue. Share the collection via email and social media and link any collections back to your products to drive sales. The more interesting and creative ideas you come up with the more likely they are to be liked and shared by your customers.
Offer Promotional Codes
July 4th is huge for retail sales events, which means a lot of competition for those consumers. Offering coupons and promotions can help your campaigns go viral. Here are some ideas: Free Shipping, Percentage discounts or Freebies with every sale.
Follow the trends
When sharing your campaign online, ensure you are including trending hash tags for 4th July. Here are some examples: #IndependenceDay, #America, #July4th, #4thofJuly, #starsandstripes, #fireworks, #redwhiteandblue.
Bring it to life
Engage your staff in the 4th July Celebrations, have a Red. White and Blue dress down day, bake sale and decorate the office/shop. If you have space to host, invite customers along for a coffee and give-a-ways such as Sparklers or Flags. Share some of your best staff pictures on social media, and if you have customers join you encourage them to do the same.
On the July 4th you are never far from a fireworks display, as a local business create your own guide to local displays and offer some coupons.