Does CSR really add value to my business?

I hate the term CSR, it means something different to every person you speak to from donating some cash to a major charity to full blown founding your own charity. Many companies will splash CSR all over their website and never really embrace it or gain the value it can bring. CSR when down well, […]

Keep your values simple and true!

Back in the day the family store was built upon the families values, during the 80-90’s the family values were dropped as corporations took over with catchy marketing slogans. Today we are seeing companies trying to adopt and shoe horn themselves into a set of values that either don’t fit or are so complex it […]